When Nike+ launched two years ago, there were many skeptics. Other corporations have tried to create a strong social network for their users. The results have been horrendous for most, but Nike has been able to build their brand and establish strong avenues of interactions with their customers through this social network.
As I was walking outside this evening under the black Japan sky amidst the industrial bleakness of the suburbs, I began to really think what feature I would like to see emerge in Web 3.0.
Lots of smart people are trying to figure out how to monetize social networks. It's no easy feat: Even if millions of people log on to Facebook twice a day, they aren't there to buy sneakers, they're there to connect with friends.
Read Mashable. Techcrunch. Any of the websites that follow startups. Trends emerge. Hopes are high. Hope is lost. Startup rises. Startup ends down. The question is, “why?”
Over the past several weeks, I have been privy to many projects in different stages of development. One thing that seems to hold true for many of them is that the developers’ idea of “the next big thing” is a hybrid of sorts.
