Note to self: when targeting an ad campaign after a specific demographic, try not to piss that demographic off with your ad campaign.

It sounds like a no-brainer, but apparently the makers and marketers at Motrin missed that memo. Instead, they put out this video that attempts to “relate” with mothers who use harnesses to carry their babies.

All right, it's bad enough this 20-year-old has never kissed anyone, but advertising for a kissing teacher on Craigslist? I'd be interesting in knowing if he gets any takers, personally.

Lots of smart people are trying to figure out how to monetize social networks. It's no easy feat: Even if millions of people log on to Facebook twice a day, they aren't there to buy sneakers, they're there to connect with friends.

It is much more than just a billboard-it is a big vast arena of colors and ideas.

Consider the announcement of a new partnership between the show and Stride Gum. And it's not just a casual partnership -- it's actually going to significantly alter the plot of the show.

Art & Design – Creative commercials - smart advertising photo gallery