When Nike+ launched two years ago, there were many skeptics. Other corporations have tried to create a strong social network for their users. The results have been horrendous for most, but Nike has been able to build their brand and establish strong avenues of interactions with their customers through this social network.
In the world of Internet based affiliate marketing, you can safely bet that the only constant is the rate of change. What can you do about it without hitting yourself in the head?
Do you think you know how this story ends? You’re probably guessing that because it involves “do no evil” Google, Fortune magazine’s “Best Company to Work For” the past two years, this is a heart-warming tale of a good company reversing a dumb decision.
